I think custom instances, or just normal instances would be fun to run through ever once in a while to get a breather from constant pvp. Don't get me wrong pvp is awesome, but laying the smack down on some big bosses is fun every once in a while too. You could rate the instances buy gear level (savage, deadly, relentless) and have the bosses drop some gold/vote points/emblems.

Just a thought, I know it would take forever to actually get running.